Wintergreen Resort Redesign

New Features:

• Responsive Design – a single year-round site that scales appropriately for optimal viewing on all devices (mobile, tablet, laptop, desktop)
• Carousel Images – Rotating full-width banner images are a crucial element on each page, highlight impressive beauty of resort, draw user in, sell the experience at a glance
• Booking Button – Persistent element at the bottom of carousel on each page encourages booking
• Search – Ensure users find what they want
• Navigation – Focus on guest experience, what users want and what we want to promote. Timely and most popular information easiest to access. Combined pages where possible, tabbed information.
• Blue “Current” Box – persistent element in the header on each page with most popular and important content : Temperature/Weather, Mountain Cam, Blog, Slope Report (seasonal), This Week at Wintergreen
• Promo Boxes – Rotate, updated look from old site
• Live Feed – with rich media content
  • Blog – Once a winter-only external blog, the new blog is year-round and internal which keeps users on our site, and is accessed through a feed on the Home Page or through a link in the Blue “Current” Box in the header. This provides more marketing space, social content, encourages repeat traffic and loyalty, and is dynamite for SEO.
  • Mountain Cams – used to have one cam embedded in weatherbug page, now have three embedded on one of our pages. The two new cams move to golf for Spring, Summer, Fall.
  • Video – Showcase this rich media content since it is most desirable by users, can be reused on social media and throughout site, and helps SEO
  • Social – sort of a teaser to encourage people to like us on Facebook and see how active and interesting we are without ever leaving the site.

Key Analytics For the period: Sept.10, 2014-May 10, 2015 vs. previous year

• Sessions: +16.36%
• Booking Engine Traffic: +66.76%
• Online Booking Revenue: +27.10%