Resume
Recent Experience
Wintergreen Resort
Senior Web Design, Email Marketing & Social Media Manager
May 2017-Present
Web Designer
December 2013-May 2017
- Full site responsive redesigns of wintergreenresort.com, wispresort.com, raggedmountainresort.com, and newhampshiremountaininn.com.
- Maintain all websites, design and develop enhancements, work with primary stakeholders for needs assessments and improvements.
- Produce and update content for wintergreenresort.com, including writing the blog, video production (write, shoot, edit), graphics and photography.
- Email marketing for Wintergreen Resort and Ragged Mountain Resort, including design and coding of templates, using database to segment targeted lists, determining messaging and timing, automated messaging programs for loyalty and retargetting.
- Advertising for Wintergreen Resort, including planning and production of native advertising and video pre-roll ads
- Social media for Wintergreen Resort, including Facebook, Facebook ads, Instagram, Twitter, YouTube, Trip Advisor.
Piedmont Virginia Community College
Web Content and Design Specialist
November 2011-June 2013
- Manage and design site content, writing, photography, video; design and code landing pages, micro sites, section redesigns
- Part of the team that redesigned the full site using Drupal
Education
University of Richmond
2002, B.A. English, Cum Lauded
edUi, Richmond, VA 2012
Smashing Conference, Whistler, 2014
VA1 - Virginia Tourism Conference, 2015, 2016
Awards
- VCCA (Virginia Community College Association) “Excellence in Communication” Gold Medallion of Excellence for “Find Your Future” Marketing Campaign.
- NCMPR (National Council for Marketing and Public Relations) District 2 Medallion Award for the Fall 2012 Digital Class Schedule
Skills & Abilities
Languages/Frameworks
- HTML5, CSS3, Responsive Web Design techniques, Bootstrap
- Some PHP, ASP, JS
Software
- Content Management Systems including Ektron, Drupal, Wordpress
- Adobe Creative Suite including Dreamweaver, Photoshop, Illustrator, Premiere Pro, Audition, InDesign
- Email Marketing including Constant Contact, Blue Hornet, Silverpop
- Social Media including Facebook, Twitter, Youtube, Instagram
- Microsoft Office, Visual Studio, JIRA, Google Analytics